UNHooK. Get Outside. Play Often!
UNHooK. Get Outside. Play Often!
Our Mission
To inspire adventure and connection with nature while giving back to our community. As a small, family-owned business, we create thoughtfully designed apparel that resonates with those who cherish the great outdoors. We believe in UNHooKing from the hustle, embracing life’s simple joys, and making lasting memories.
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Hi! I'm Kristy
I’m a wife, mom, and the founder of UNHooK Sun Apparel. In my mid-30s, a sudden and debilitating case of late-onset OCD turned my life upside down. Through lots of ERP therapy, dramatic nutrition changes, and ultimately by the grace of God, I found my way back to a full life in my early 40s. From then on, I made a commitment to my family to focus on what truly matters. We call it UNHooK Time. Each piece we create is designed to inspire you to UNHooK from the daily grind, step outside, and savor the activities and people that bring you joy.
Giving Back
A portion of your purchase goes directly to support the Children & Nature Network, who are leaders, teachers, trailblazers, hands-on doers, and parents everywhere who are on a mission to swap screen time for green time!
Together, we're flipping the script on indoor childhoods and opening up the great outdoors, making sure every kid gets a fair shot at nature’s magic.